Has Cutting the cord has reached its peak?
There was a trend among the Pay-TV subscribers in the United States to go ahead and cut the cord. According to the stats of 2010, more than 105 million homes around the United States had their own cable TV subscriptions.
Out of them, 14 million have decided to cut the cord. This is expected to increase in the future as well.
However, 2018 is not the best year for Pay TV in terms of cord-cutting. That’s because more Pay TV subscribers will be lost when compared to the previous year.
It is a big loss for the company and the annual loss will continue in the next year as well.
However, there are some trends, which the investors should consider, as the world of cord-cutting is reducing. It was Dish Network and DirecTV, which led the customer losses that took place in 2018.
It will no longer improve in the future as well. These two service providers lost a total number of 2.4 million subscribers within the year 2018. When it comes to 2017, they only lost 1.7 million subscribers.
Both AT&T and Dish TV are using streaming services. That’s because they have come across the need to offset the loss that they get from subscribers.
However, the new additions of the subscribers are not in a position to help them with compensating all the losses.
This fact was proved when AT&T decided to go ahead and remove the promotional pricing that was available for DirecTV.
In the meantime, AT&T raised its price as well.
From this year onward, the subscribers will have to face a series of new challenges. The wireless internet service providers have already started working on 5G networks. When 5G networks are there, people will be provided with high-speed internet access.
With that kind of internet access, people are provided with the opportunity to stream media content without facing any issues. Therefore, more satellite TV subscribers will be provided with the opportunity to cut the cord and go for an alternative TV streaming service.
In the meantime, the number of households is increasing as well. This provides a new opportunity for the service providers to take a look at.
It has been identified that 50 million new homes will rise by 2024. As a result, the market is growing at a rapid pace. In addition to that, direct to consume video entertainment services are also receiving a lot of attention.
Disney has started investing heavily in video streaming services. The company will have three different directions to consume streaming products before the end of 2019.
These initiatives are mainly targeting new market opportunities that will arise. With that, it is also said that Disney is burning a lot of cash in order to scale their streaming services as well.
You will be able to find a large number of high profile streaming services out there. They are launching this year and the early next year.
They are in a mission to capitalize on the excellent opportunity that is available ahead of them. This can contribute towards a slowdown in cord-cutting.
However, it will not be a concern for the competitors, mainly due to the increasing market.
It has become important for investors to pay special attention to these trends and go for the best investment opportunities that are available in the home video entertainment business.
This can provide them with the best opportunities that are available to consider in the future and can provide them with outstanding returns as well.
Purchase a Highline TV antenna
Last but not least, you can think about purchasing a Highline TV antenna.
You are encouraged to keep this as your last resort, as you will have no hassle installation with a small out of pocket investment for a Highline TV antenna for Free TV.
You need to keep in mind that around 90% of the television stations are broadcasting their signals over UHF band.
However, an indoor antenna may not be able to deliver the best possible results to you with capturing VHF television channels.